Entries by Ignacio Ruiz

Power of the Lens: Cinematic Video Storytelling Can Transform Your Brand’s Narrative and Set You Apart

Creating Content that Converts Though Visual Storytelling When goldfish have a longer attention span than human beings, mastering the art of storytelling through cinematic experiences can capture and keep the attention span of potential consumers. For this content entry, we sat down with Frank Kelly, Founder of Reel City Films, an award-winning video agency, to […]

TikTok, Take a Bow—What Happens When the Music Stops?

Contributed By: Diana Luft, Social Media Specialist The End of an Era or Just the Beginning of Change? When you’ve been roaming the vast and ever-changing landscape of the internet for what feels like an eternity, you bear witness to the rise and fall of digital empires. Remember MySpace? It had millennials in a total […]

Cracking the Code: How to Leverage Data Analytics to Stimulate Guest Bookings and Engagement

Harnessing Data Insights to Understand Guest Preferences, Personalize Experiences, and Increase Bookings The hospitality industry thrives on creating unforgettable experiences for their guests. In today’s digital age, crafting those experiences requires going beyond plush towels and quality service. The key lies in understanding your potential guests on a deeper level – and that’s where data […]