The coronavirus’s challenges have left companies searching for answers about how, or even if they want to communicate. Many find their pre-pandemic messaging doesn’t speak to the new normal with some responding by going dark.
Jacques Hart, CEO of Roar Media, talks about how leaders can provide direction and stability to their employees in times of uncertainty.
As journalists are being asked to do more with less, you can position yourself as a valuable resource to secure greater media coverage.
The word is out- marketing automation is the “holy grail” of marketing. This is partially accurate, but it is not as easy as just pressing a button and seeing the leads and conversions roll in. It requires organizational alignment, domain expertise and the right tech resources. If done so, the upside potential to drive qualified client acquisition and retention is huge.
Recognizing that companies are having a difficult time keeping up with the overwhelming number of developments in digital marketing, Roar Media’s new Digital Minute gives businesses the guidance they need to stay ahead of the trends and identify the best strategies and tactics to maximize their digital marketing efforts.
Marketers are beginning to deploy a new strategy, “online news optimization,” to bring tremendous additional ROI to their marketing programs by extending the reach, impact and longevity of their media coverage.
Thanks to the “collective conscious”, it’s no secret that people are making better decisions about their purchases. In a brief survey, 51% were influenced by product reviews and ratings provided by consumers.
Today, though, transformative advances in all those respects—and a growing realization that the next “new era of marketing possibility” may be just around the corner—have positioned
the digital media ecosystem at the verge of an effective tipping point.
A spatial shift from web search to mobile search is creating powerful new opportunities for savvy marketers. More than 400 million internet users currently access the web exclusively via their mobile phones — far surpassing those who access it at least part of the time via computer browsers
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