Tips for Choosing the Right PR Firm

A practical, strategic PR firm can significantly support your company’s growth and success. When searching for the right PR partner, it’s not only important to consider basic criteria, such as history and client roster. It’s critical to consider other key factors that directly will impact the execution and success of the program. Here are key […]

Choose a PR Firm that Writes Effective News Releases

This is an excerpt from the PR News article: “We Must Stop the Madness (The Problem with Press Releases).” The article cited Jolie Balido’s (president of Roar Media) news release as an example of a well-constructed, well-written communications tool that meets the needs of the client and the news media. Please click thumb nail below for […]

SEO or S.O.S? Shop Smart for the Right SEO Firm

Search engine optimization is a critical component to any company’s marketing program; however, achieving top ranking is a tricky endeavor as the field is very fluid, tactics are nebulous and many firms promise the world without establishing realistic expectations.

The Fine Art of Video PR

As media fragmentation and transformative new media render centralized broadcast and top-down marketing models virtually ineffective, marketers are looking for ways to leverage the power of online video.

Search engine optimization is killer app for mobile

As long as companies continue to invest in search engine optimization (SEO) to maintain a healthy presence in search engine results pages (SERPS), they will not be disenfranchised by the shift to the mobile Web.

Why B2B companies need social media too

By Reid Carr June 17, 2009 Social media is an excellent vehicle for connecting with consumers. But what about other businesses? This question has surfaced many times in the last few months, and I’d like to respond to it here because I think a lot of people can benefit from the answer. Business-to-business companies, like […]

Top 10 Reasons Brands Should Listen to Social Media

Social media has simplified the art of the soapbox shout. Information is shared with the masses now using easy-to-use Web 2.0 tools and is recorded and cached for infinity. A shout out loud in social media has no geographic boundaries and is not time-limited. These two points make the non-stop monitoring of social media an […]

3 New Critical Social Media Constructs

While most online marketers struggle to keep pace with social media’s rapid evolution, the Wharton Club panel discussion, featuring Jacques Hart’s Roar Media revealed three key constructs that serve as a universal framework for effective social marketing programs.

Giving Away Free Ideas Can Grow Sales

True or False: giving away free online content, services or products will erode offline sales.

Instagram Advertising has Landed: Here are the Keys to Success

It’s been close to three years since Facebook bought Instagram, but advertising opportunities for the world’s largest photosharing app only became available in the past few months.