Time to seal the deal: Let’s put South Florida’s Tech Community on the map

With South Florida’s emerging tech scene enjoying strong winds at its sails, it’s time to work together more closely to institutionalize our brand and strengthen our national leadership positioning as a tech hub.

Despite the frenzy around programmatic media buying, very few marketers have actually embraced it

76% of marketers polled for a recent IAB study cited programmatic mobile buying as important, but only 27% of them have placed a mobile ad programmatically.

2013 In-House Counsel New Media Engagement Survey

This report offers ample evidence that social media tools have gone mainstream, providing strong insight to guide the marketing efforts of law firm marketers seeking to reach this important audience.

Cascading Content: Let it Reign

World Wide Web is growing at rapid pace. On average, more than a billion new pages are added to it every day. To give you an idea of how big world wide web is, our Infographic 60 Seconds will cover some really interesting facts about websites that we use on day-to-day basis.

State of the Media: The Social Media Report 2012

Social media and social networking are no longer in their infancy. Since the emergence of the first social media networks some two decades ago, social media has continued to evolve and offer consumers around the world new and meaningful ways to engage with the people, events, and brands that matter to them. Now years later, social media is still growing rapidly and has become an integral part of our daily lives. Today, social networking is truly a global phenomenon.

The Zero Moment of Truth Macro Study

Consumer decision-making prior to the actual moment of in-store or online purchase — the so-called “Zero Moment of Truth” — has become increasingly relevant.

60 Seconds- Things That Can Happen on Internet Every Sixty Seconds

World Wide Web is growing at rapid pace. On average, more than a billion new pages are added to it every day. To give you an idea of how big world wide web is, our Infographic 60 Seconds will cover some really interesting facts about websites that we use on day-to-day basis.

Online News Optimization

Online News Optimization: Maximizing the Benefits of Positive Media Coverage

Marketers are beginning to deploy a new strategy, “online news optimization,” to bring tremendous additional ROI to their marketing programs by extending the reach, impact and longevity of their media coverage.

Oye! Hispanics Index Higher in Social Media

As the Hispanic population continues to boom (50.5 million or 16.3% of the total U.S. population), this young, upwardly mobile, ethnically diverse audience is flocking to the Web for communication and entertainment.

Building an Effective Media List: Relate, Research, Refresh

By: Nicole Kasak A critical role for all marketing and media relations professionals is to build targeted media list for each client. Databases such as Cision and BurrellesLuce are ideal when searching for a range of reporters across several geographic regions, especially when you aren’t familiar with the topic or the region; however, as a […]