A practical, strategic PR firm can significantly support your company’s growth and success. When searching for the right PR partner, it’s not only important to consider basic criteria, such as history and client roster. It’s critical to consider other key factors that directly will impact the execution and success of the program. Here are key […]
This is an excerpt from the PR News article: “We Must Stop the Madness (The Problem with Press Releases).” The article cited Jolie Balido’s (president of Roar Media) news release as an example of a well-constructed, well-written communications tool that meets the needs of the client and the news media. Please click thumb nail below for […]
Search engine optimization is a critical component to any company’s marketing program; however, achieving top ranking is a tricky endeavor as the field is very fluid, tactics are nebulous and many firms promise the world without establishing realistic expectations.
As media fragmentation and transformative new media render centralized broadcast and top-down marketing models virtually ineffective, marketers are looking for ways to leverage the power of online video.
As long as companies continue to invest in search engine optimization (SEO) to maintain a healthy presence in search engine results pages (SERPS), they will not be disenfranchised by the shift to the mobile Web.
By Reid Carr June 17, 2009 Social media is an excellent vehicle for connecting with consumers. But what about other businesses? This question has surfaced many times in the last few months, and I’d like to respond to it here because I think a lot of people can benefit from the answer. Business-to-business companies, like […]
Social media has simplified the art of the soapbox shout. Information is shared with the masses now using easy-to-use Web 2.0 tools and is recorded and cached for infinity. A shout out loud in social media has no geographic boundaries and is not time-limited. These two points make the non-stop monitoring of social media an […]
While most online marketers struggle to keep pace with social media’s rapid evolution, the Wharton Club panel discussion, featuring Jacques Hart’s Roar Media revealed three key constructs that serve as a universal framework for effective social marketing programs.
True or False: giving away free online content, services or products will erode offline sales.
It’s been close to three years since Facebook bought Instagram, but advertising opportunities for the world’s largest photosharing app only became available in the past few months.
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