Online News Optimization

Online News Optimization: Maximizing the Benefits of Positive Media Coverage

Marketers are beginning to deploy a new strategy, “online news optimization,” to bring tremendous additional ROI to their marketing programs by extending the reach, impact and longevity of their media coverage.

Social Shopping and Consumer Reviews

Are you a Social Shopper?

Thanks to the “collective conscious”, it’s no secret that people are making better decisions about their purchases. In a brief survey, 51% were influenced by product reviews and ratings provided by consumers.

Programmatic Everywhere? Data, Technology and the Future of Audience Engagement

Today, though, transformative advances in all those respects—and a growing realization that the next “new era of marketing possibility” may be just around the corner—have positioned
the digital media ecosystem at the verge of an effective tipping point.

Taking the lead in mobile search

Secrets for Taking the Lead in Mobile Search

A spatial shift from web search to mobile search is creating powerful new opportunities for savvy marketers. More than 400 million internet users currently access the web exclusively via their mobile phones — far surpassing those who access it at least part of the time via computer browsers

Cloud Computing Concept

The Rise of Cloud Marketing: Empowering Marketing Innovation and Creating Massive Efficiencies

In addition to providing our clients with a premier roster of services in Public Relations, Integrated Marketing, and Advertising, Roar Media also makes a concentrated priority to attend various forums and events, and contribute to community organizations which acknowledge the emerging digital and tech trends that will impact and enhance the entire business climate of tomorrow.  Over the past year, our […]

Building an Effective Media List: Relate, Research, Refresh

By: Nicole Kasak A critical role for all marketing and media relations professionals is to build targeted media list for each client. Databases such as Cision and BurrellesLuce are ideal when searching for a range of reporters across several geographic regions, especially when you aren’t familiar with the topic or the region; however, as a […]

Agile Communications: Take Control of Your Website

Content management systems are critical to companies looking to be agile and updated in their communications.

The Art and Science of Web Analytics: Going Beyond the Status Quo

Every business today is looking to improve on the ROI of its online marketing. From placing more compelling ads, to strengthening the return on specific marketing initiatives, to increasing customer conversions… getting customers to go from the click to the buy is the real endgame for most marketers.

Growth-marketing-and-hacking

What is Growth Hacking, Really?

Growth hacking involves identifying innovative ideas for capturing the attention of the target audiences but also turning the dial incrementally until you hit the “sweet spot.”

Social Media Relations: Reaching the Media through Social Media Pays Huge Dividends, When Done Right

It Pays to be Social Media Savvy when Pitching the Media Tyler Sminkey PR professionals have more tools at their fingertips (literally) with Facebook, Twitter and the recently launched Google+ providing different ways to fan, follow and circle your clients, colleagues and members of the news media. Successfully navigating these outlets requires time and education, […]