When Adversity Strikes, a New Approach to Leadership Is Needed

Jacques Hart, CEO of Roar Media, talks about how leaders can provide direction and stability to their employees in times of uncertainty.

Seizing Opportunity In Crisis

Woman is working with laptop at home during night.

Finding Opportunity in a Shrinking Fourth Estate

As journalists are being asked to do more with less, you can position yourself as a valuable resource to secure greater media coverage.

Artificial intelligence

Obstacles to Marketing Automation and How to Overcome Them

The word is out- marketing automation is the “holy grail” of marketing. This is partially accurate, but it is not as easy as just pressing a button and seeing the leads and conversions roll in. It requires organizational alignment, domain expertise and the right tech resources. If done so, the upside potential to drive qualified client acquisition and retention is huge.

Facebook Retargetting

Facebook Retargeting in 60 seconds

Recognizing that companies are having a difficult time keeping up with the overwhelming number of developments in digital marketing, Roar Media’s new Digital Minute gives businesses the guidance they need to stay ahead of the trends and identify the best strategies and tactics to maximize their digital marketing efforts.

Audience raising hands up while businessman is speaking in training at the office.

Programmatic Everywhere? Data, Technology and the Future of Audience Engagement

Today, though, transformative advances in all those respects—and a growing realization that the next “new era of marketing possibility” may be just around the corner—have positioned
the digital media ecosystem at the verge of an effective tipping point.

What is Growth Hacking, Really?

Growth hacking involves identifying innovative ideas for capturing the attention of the target audiences but also turning the dial incrementally until you hit the “sweet spot.”

Instagram Advertising has Landed: Here are the Keys to Success

It’s been close to three years since Facebook bought Instagram, but advertising opportunities for the world’s largest photosharing app only became available in the past few months.

What we didn’t tell you about Google Analytics

by Alex Wall   We were flattered this week when more than 70 people packed the 7th floor of the National Young Arts Foundation building this past Tuesday for a hands-on presentation of Google Analytics fundamentals. It was a radical delight to speak with so many business executives and entrepreneurs about the role analytics plays […]

How to Turn Unique Visitors into Buyers

How to glean meaningful data and draw insightful conclusions to help guide your business decision making for both online and offline operations.