Learn MoreBook A Benchmark Call

Scale Markets.
Protect Margin.
Grow Direct.

High
Performance
Cruise Demand
Generation

Book A Benchmark CallLearn More

Scale Markets. Protect Margin. Grow Direct.

High Performance Cruise Demand Generation

Cruise Marketing Engine for Direct Bookings

Roar Media is an award-winning performance advertising agency specialized in cruise and hospitality marketing. We’re built around an integrated model designed to help cruise brands drive profitable demand generation at scale.

With nearly 20 years in cruise and travel marketing, we connect strategy, performance-driven storytelling, advanced adtech, data intelligence, and full-funnel activation to solve complex challenges like OTA and trade reliance, margin erosion, difficulty penetrating new audiences and markets, disjointed promotional and offer strategies and fragmented data and attribution.

Grow Direct Bookings > Direct Booking Share > Market Share> ROAS and NTR

Cruise Marketing Engine for Direct Bookings

Roar Media is an award-winning performance advertising agency specialized in cruise and hospitality marketing. We’re built around an integrated model designed to help cruise brands drive profitable demand generation at scale.

With nearly 20 years in cruise and travel marketing, we connect strategy, performance-driven storytelling, advanced adtech, data intelligence, and full-funnel activation to solve complex challenges like OTA and trade reliance, margin erosion, difficulty penetrating new audiences and markets, disjointed promotional and offer strategies and fragmented data and attribution.

Grow Direct Bookings > Direct Booking Share > Market Share> ROAS and NTR

Directly Speaking,

We Deliver Direct Cruise Bookings

1Billion+

In direct booking revenue

300K+

Direct bookings

25% → 50%+

Direct Booking Share

30%+

Lower Cost Per Booking

30%+

Higher ROAS

Fueling Direct Bookings with

Data, Design, Distribution

Data

We Make Better Decisions Faster.

By unifying data, identifying demand drivers and targeting high intent segments, we translate performance signals into clear, actionable optimizations resulting in increased bookings ROAS and NTR.

Distribution

Activate Full Funnel Demand.

We run full-funnel, multi-channel performance digital media with continuous optimization. Using advanced 1st & 3rd party targeting to reach niche and feeder markets, we grow NTR and ROAS and reduce CPB.

Design

Build Creative That Converts.

We design audience first, full-funnel creative across markets, languages, and segments, using dynamic content optimization that increases relevance, reduces fatigue, and improves efficiency at scale.

A Portfolio of Prowess

Precision in Execution, Excellence in Results

Full-Scale International Marketing

“Working throughout the entire digital sales funnel and customer journey, the agency leverages an innovative technology stack, applies industry best-practices and course-corrects based on data-driven insights to drive measurable results.”

CHAD GROSPE, SR. GLOBAL ECOMMERCE PLATFORM DIRECTOR, ROYAL CARIBBEAN CRUISE LINES

See More

Zero To Hero In 3 Months: Delivering Rapid Direct-To-Consumer Bookings

“Leveraging strong creative and advertising knowhow, they quickly helped us develop an effective go-to-market strategy, integrate with our systems and launch successful pan-regional campaigns in North and Latin America.”

DANIELLA MORAN, DIRECTOR, DIGITAL STRATEGY AND PERFORMANCE, HYATT CORPORATION

See More

Performance-Driven Results

“Roar Media knows travel and hospitality. The agency quickly hit the ground running and developed a full-funnel customer journey to ensure that we reach the right audiences with the right message at the right time.”

ERIKA SORDO, CORPORATE DIRECTOR, MARKETING & PUBLIC RELATIONS, VIVA WYNDHAM RESORTS

See More

Leverage Social Media To Build Brand Engagement

“Roar conducted comprehensive social media audits that revealed actionable ways to enhance our social messaging and improve our engagement rates. We have measurably improved our social media engagement rates, giving our guests a better social media experience.”

DEBBIE-ANN WHITE, SR. VICE PRESIDENT OF PUBLIC RELATIONS & PROMOTIONS, UNIQUE VACATIONS, INC. THE WORLDWIDE REPRESENTATIVES OF SANDALS AND THE BEACHES RESORTS

See More

A Portfolio of Prowess

Precision in Execution, Excellence in Results

Full-Scale International Marketing

“Working throughout the entire digital sales funnel and customer journey, the agency leverages an innovative technology stack, applies industry best-practices and course-corrects based on data-driven insights to drive measurable results.”

CHAD GROSPE, SR. GLOBAL ECOMMERCE PLATFORM DIRECTOR, ROYAL CARIBBEAN CRUISE LINES

See More

Zero To Hero In 3 Months: Delivering Rapid Direct-To-Consumer Bookings

“Leveraging strong creative and advertising knowhow, they quickly helped us develop an effective go-to-market strategy, integrate with our systems and launch successful pan-regional campaigns in North and Latin America.”

DANIELLA MORAN, DIRECTOR, DIGITAL STRATEGY AND PERFORMANCE, HYATT CORPORATION

See More

Performance-Driven Results

“Roar Media knows travel and hospitality. The agency quickly hit the ground running and developed a full-funnel customer journey to ensure that we reach the right audiences with the right message at the right time.”

ERIKA SORDO, CORPORATE DIRECTOR, MARKETING & PUBLIC RELATIONS, VIVA WYNDHAM RESORTS

See More

Leverage Social Media To Build Brand Engagement

“Roar conducted comprehensive social media audits that revealed actionable ways to enhance our social messaging and improve our engagement rates. We have measurably improved our social media engagement rates, giving our guests a better social media experience.”

DEBBIE-ANN WHITE, SR. VICE PRESIDENT OF PUBLIC RELATIONS & PROMOTIONS, UNIQUE VACATIONS, INC. THE WORLDWIDE REPRESENTATIVES OF SANDALS AND THE BEACHES RESORTS

See More

What’s Your Barrier To Booking Growth?

Cruise performance drifts when audiences, media, creative, and optimization run in silos while the business scales faster than the operating system behind direct bookings. That is when ROAS decays, cost per booking climbs, and direct booking share stalls.

Win Back Demand. Grow Direct Bookings.

We run a unified, full-funnel, journey-stage performance engine built to win back demand and convert it into direct bookings. We combine advanced digital activation, dynamic creative optimization, predictive targeting, and variable retargeting strategies with continuous optimization to lift ROAS and reduce cost per booking.

Shift Share Direct While Protecting Trade

We build a Direct First system that pulls guests into your owned environment earlier, captures first-party data, and re-engages them across the full funnel through retargeting and email automation to convert more bookings direct. We pair this with smart promotions that motivate direct booking while protecting rate parity and key trade relationships, anchored in clear guest value like exclusive offers, a best price guarantee, instant confirmation, book anywhere, anytime, and a 7-day price lock and hold.

Localize Messaging Without Losing Brand

We prevent message dilution with an audience-first localization creative that aligns storytelling, promo cadence, and funnel stage by market and audience type. We use DCO and DTA to personalize creative at scale, leveraging AI imagery when appropriate to capture and integrate local audiences and personas and cultural cues so messaging stays relevant across languages without losing brand consistency.

Reach High Value Niches With Precision

We improve reach to your niche high-value audiences, whether they be HNW travelers, health and wellness seekers, families, and celebration segments through advanced targeting built on 1st and 3rd party audiences, CRM activation, and high-intent lookalike modeling. We blend CRM and geo-data to reach high-propensity prospects, suppress converters for efficiency, and use geo-targeting to focus spend where affluent guests actually live.

Match Creative To Cruise Intent

We align offers and creative to the guest journey by building audience-first messaging and full-funnel creative sequencing for each cruise type, length, and itinerary. Using intent signals and DCO, we deliver the right value prop at the right stage, then test and optimize by segment, market, and sailing.

Retarget Smarter, Convert More Direct

We reduce drop-off by pulling guests into your owned environment earlier, capturing first-party data, and re-engaging them across the full funnel through variable retargeting and email automation to convert more bookings direct. We use sequential, intent-based messaging to stay relevant through long consideration cycles and trigger conversion at key decision moments.

Reduce Fatigue With Intent Creative

We prevent fatigue with frequency caps, a wide mix of ad units and formats, and an audience-first creative system that refreshes messaging by journey stage and market. We expand into fresh audiences and use DCO to deliver intent-matched creative variants, then optimize continuously to protect ROAS and cost per booking.

Align Spend To Feeder Markets and Ship Deployments

We reduce geo waste by aligning targeting to feeder metros, homeports, and shifting deployments using proximity-based geo strategy and travel market data. We layer in air lift and flight access considerations, then optimize spend, creative, and offers by market to concentrate budget where direct bookings are most likely to convert.

Unify Data, Clarify What Works

We solve fragmented data and unclear attribution by using a Claude-powered marketing intelligence platform that unifies cruise marketing, booking, sales, and revenue data into one connected view. With conversational analytics, predictive insights, cross-channel attribution, and marketing mix guidance, we surface inefficiencies faster and make smarter budget, audience, and creative decisions to lift ROAS and direct bookings.

Win Unbranded AI Cruise Discovery

We protect brand visibility as AI reshapes cruise planning by improving how your cruise brand shows up in AI-generated recommendations, especially for unbranded itinerary, experience, and comparison prompts where preference is formed. With a dedicated AEO and GEO partner specialized in cruise, we run a structured audit that measures share of voice across major AI platforms, diagnoses branded vs unbranded gaps, maps the sources AI trusts, and delivers clear, prioritized actions across content, PR, technical signals, and ongoing measurement.

Our Solutions for Cruise Lines

Strategic PlanningCreative Design and UXPerformance MediaTraffic and ActivationBusiness IntelligenceDev And Cloud Ops

Position your cruise brand with an audience-first, journey-based strategy built to scale markets, protect margin, and grow direct bookings.

  • Brand and promotion strategy
  • Market research and intelligence
  • Audience strategy and insights
  • Customer journey mapping
  • Trend watching, POVs, and performance reviews

See More

Build creative and experiences that convert, scale localization, and improve booking efficiency across the journey.

  • Content strategy and messaging and positioning
  • Campaign ideation and concepting
  • Audience and stage-based creative
  • Ad unit design, branded visuals, motion and video assets, collateral
  • Dynamic creative and DTA
  • UX and UI design, CRO, landing pages UX heatmapping and data capture
  • A/B and multivariate testing

See More

Run full funnel, journey-stage media that connects demand generation to direct booking conversion across priority and feeder markets.

  • Social and Content Strategy
  • Social Media Marketing
  • Community Management
  • Content Capture and Creation

See More

Execute, optimize, and protect performance through disciplined activation, QA, and real-time optimization across channels.

  • Paid media management and implementation: asset loading, pacing, trafficking, tagging, tracking and QA
  • Media placement: cross-channel traditional and digital
  • Real-time bidding: search, social, display, CTV
  • Prospecting and retargeting
  • Geo-targeting and dayparting optimization

See More

Turn fragmented performance signals into clear, actionable insights that improve ROAS, cost per booking, and direct booking share.

  • Consumer insights, benchmarking, competitive analysis
  • Data science and behavioral analysis
  • Digital analytics strategy, funnel analysis, attribution modeling
  • Campaign insights and reporting dashboards
  • Customer journey mapping and conversion rate optimization

See More

Build the technical foundation required for measurement, attribution, conversion management, and reliable optimization at scale.

  • Data engineering and cloud engineering
  • Infrastructure for measurement and retention
  • Conversion and tracking architecture
  • Data pipelines and governance support
  • Interactive dashboard and reporting interfaces

See More

INSIGHTS

Discover ideas, trends, and strategies shaping cruise marketing

Top Border

How Influencer Marketing Went From an Afterthought to a Brand Must-Have

Discover how influencer marketing has shaped brand strategies, transformed shopping habits, and created a demand...

Read More
Top Border

Turn Off-Season into Prime Time for your Destination

How destinations can boost off-season travel and drive steady demand from visitors all year-round using...

Read More
Top Border

Power of the Lens: Cinematic Video Storytelling Can Transform Your Brand’s Narrative and Set You Apart

Creating Content that Converts Though Visual Storytelling When goldfish have a longer attention span than...

Read More

Testimonials

See what people say about working with us

“
Roar Media has proven itself to be a strategic and intelligent agency known for delivering performative campaigns and insightful measurement to help us achieve our cruise booking goals. Working throughout View more
Royal Caribbean Cruise Lines
Chad Gropse, Sr. Global eCommerce Platform Director
Border
“
Roar Media’s creative, data-driven solutions are pivotal to our success. Their unique blend of strategic creativity and meticulous attention to detail makes them the ideal partner for any luxury travel View more
Four Seasons Yachts
Irene Lezama-ameijeiras, Director, Product Marketing
Border
“
Roar Media has proven itself to be both strategic and creative, delivering high performance campaigns and data-driven insights to reach new customers. Leveraging strong creative and advertising knowhow, they quickly View more
Hyatt Corporation
Daniella Moran, Director, Digital Strategy And Performance
Border

Ready To Convert More Guests, Faster?

Let’s build a performance engine that captures demand and converts bookings.

Landing Cruise MKT
Get in
Touch