Situation: Stagnating Follower Growth and Organic Engagement

Despite Sandals and Beaches’ massive social media following, the chain of luxury, all-inclusive resorts was experiencing diminishing follower growth and low engagement relative to other leading hospitality brands.

The resort company hired Roar Media to audit its social channels, looking behind the curtain to see what was working, what wasn’t, and provide strategic counsel on how to overcome restrictive social media algorithms to grow its follower base and increase engagement.