Situation: A New Framework for Digital Transformation

Aventura Mall, the second-largest mall in America (by square footage) and the largest mall in Florida, sought out Roar Media in the middle of a rebranding process. Having relied heavily on traditional media in the past as a means of revenue and advertisement, they looked to Roar to develop a new digital marketing framework to support their digital transformation. Having recently completed a 315,000 square foot expansion to its footprint, the stakes were higher than ever to deliver sufficient foot traffic for the new retailers and restaurateurs to come.