Strategy: Seeking brand identity and awareness

Following the merge of LAN Chile and TAM Airlines, the combined company announced its new identity as LATAM Airlines Group. Seeking to overcome the challenges of establishing a new brand and to create awareness of a unified, pan-continental airline, LATAM Airlines hired Roar Media to:

  • Elevate brand awareness
  • Increase bookings
  • Establish LATAM Airlines as the expert in Latin America
  • Place executives in positions of thought leadership and innovation