Situation: Multiple Agencies Compete to Increase Brand Awareness

Hyatt wished to increase regional brand awareness and direct-to-consumer sales and revenue across urban and resort LATAM destinations by targeting US and inter-regional consumers, albeit a nascent department with limited bandwidth, resources and shifting priorities.  

Initially, in Q4 of 2022, Roar Media was tested against several other agencies with the creation and execution of a performative digital marketing plan (inclusive of SEM and a variety of META ad types) with an extremely high-volume number of deliverables in three languages (i.e. English, Spanish and Portuguese).