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Shift Direct:
Break Free of OTA's

Inspire,
Engage,
Convert

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Empowering DMOs with integrated marketing that performs.

Inspire, Engage, Convert

Drive Visitation, Maximize Tourism
Revenue & Increase Off-Season Travel

Roar Media is an AI-first, award-winning destination marketing agency that helps DMOs and Tourism Boards drive international visitation, grow tourism revenue, increase direct bookings, and build globally recognized brands.

Waymack & Crew is a seasoned production partner creating standout travel content using in-house gear and local crews to maximize budgets and support regional economies.

With nearly 20 years in tourism marketing, together we deliver performance-driven storytelling that solves key challenges like seasonality, OTA reliance, brand differentiation, and limited budgets.

Content that Sparks Wanderlust | Integrated, Performance-Driven Campaigns | Scalable AI Automated Marketing | ROI-Focused

Drive Visitation,
Maximize Tourism Revenue &
Increase Off-Season Travel

Roar Media is an AI-first, award-winning destination marketing agency that helps DMOs and Tourism Boards drive international visitation, grow tourism revenue, increase direct bookings, and build globally recognized brands.

Waymack & Crew is a seasoned production partner creating standout travel content using in-house gear and local crews to maximize budgets and support regional economies.

With nearly 20 years in tourism marketing, together we deliver performance-driven storytelling that solves key challenges like seasonality, OTA reliance, brand differentiation, and limited budgets.

Content that Sparks Wanderlust | Integrated, Performance-Driven Campaigns | Scalable AI Automated Marketing | ROI-Focused

Directly Speaking,

We Deliver Direct Bookings

$950M+

In direct booking revenue

295K+

Direct bookings

20B+

Targeted impressions

265M+

Qualified visitors

Fueling Tourism with

Data, Design & Distribution

Data

Insights that Power
Tourism Growth
  • Visitor Intelligence & Market Segmentation
  • Predictive Analytics & Demand Forecasting
  • Geo-location & Behavioral Analysis
  • Travel & Booking Trend Monitoring
  • Competitive Benchmarking
  • Campaign Performance Dashboards

Distribution

Amplification That
Drives Visitation
  • Full-Funnel Digital Advertising
  • Co-Op Media Strategies
  • Social Media & Influencer Campaigns
  • Global Travel & Lifestyle PR
  • Seasonal Offer & Promotional Strategy
  • Content Marketing (Guides, Blogs, Reels, UGC)

Design

Creative that
Inspires Travel
  • Destination Branding & Identity Systems
  • Immersive Storytelling (Copy, Script, Messaging)
  • Cinematic Photo & Video Production
  • Custom Map & Itinerary Graphics
  • Website UX/UI + Booking Engine Optimization
  • Visual Asset Creation for Global Distribution

What Sets Us Apart for your DMO?

  • 15+ years of experience with top DMOs and travel brands
  • Deep knowledge of diverse audiences—local, national, and international
  • Proven results for Royal Caribbean Cruise Lines, Hyatt, Sandals and Beaches, Visit Florida, Travel Alaska, Discover The Palm Beaches, and more
  • Custom strategies built around each destination’s unique goals and budget
  • Strong track record in lifestyle, tourism, hospitality, and cruise sectors
  • In-house and partner agency teams across strategy, creative, and media for seamless execution
  • Unified brand messaging and omni-channel distribution
  • Full-funnel media planning: paid, earned, and owned
  • Performance-optimized storytelling for every touchpoint
  • Custom campaign orchestration for maximum reach and ROI
  • Cinematic video content featured in Super Bowl, Olympics, and global campaigns
  • Turnkey content production across photo, video, and digital formats
  • Local crew hiring prioritized to support regional economies
  • Brand-aligned storytelling that sparks travel inspiration
  • Full-service creative: concept, scripting, shooting, and post-production
  • Advanced analytics and consumer insight tools
  • $250K+ annual investment in leading marketing technology, including the Google Marketing Platform
  • Real-time dashboards, attribution models, and campaign optimizations
  • Data and research-backed decisions that drive visitation
  • Senior-level experts lead every project from day one
  • No handoffs to junior teams post-pitch
  • Transparent reporting, structured project management, and regular touchpoints
  • Proven operational model built for collaboration and accountability
  • Commitment to excellence, partnership, and measurable outcomes

A Portfolio of Prowess

Precision in Execution, Excellence in Results

Full-Scale International Marketing

“Working throughout the entire digital sales funnel and customer journey, the agency leverages an innovative technology stack, applies industry best-practices and course-corrects based on data-driven insights to drive measurable results.”

CHAD GROSPE, SR. GLOBAL ECOMMERCE PLATFORM DIRECTOR, ROYAL CARIBBEAN CRUISE LINES

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Zero To Hero In 3 Months: Delivering Rapid Direct-To-Consumer Bookings

“Leveraging strong creative and advertising knowhow, they quickly helped us develop an effective go-to-market strategy, integrate with our systems and launch successful pan-regional campaigns in North and Latin America.”

DANIELLA MORAN, DIRECTOR, DIGITAL STRATEGY AND PERFORMANCE, HYATT CORPORATION

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Performance-Driven Results

“Roar Media knows travel and hospitality. The agency quickly hit the ground running and developed a full-funnel customer journey to ensure that we reach the right audiences with the right message at the right time.”

ERIKA SORDO, CORPORATE DIRECTOR, MARKETING & PUBLIC RELATIONS, VIVA WYNDHAM RESORTS

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Leverage Social Media To Build Brand Engagement

“Roar conducted comprehensive social media audits that revealed actionable ways to enhance our social messaging and improve our engagement rates. We have measurably improved our social media engagement rates, giving our guests a better social media experience.”

DEBBIE-ANN WHITE, SR. VICE PRESIDENT OF PUBLIC RELATIONS & PROMOTIONS, UNIQUE VACATIONS, INC. THE WORLDWIDE REPRESENTATIVES OF SANDALS AND THE BEACHES RESORTS

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A Portfolio of Prowess

Precision in Execution, Excellence in Results

Full-Scale International Marketing

“Working throughout the entire digital sales funnel and customer journey, the agency leverages an innovative technology stack, applies industry best-practices and course-corrects based on data-driven insights to drive measurable results.”

CHAD GROSPE, SR. GLOBAL ECOMMERCE PLATFORM DIRECTOR, ROYAL CARIBBEAN CRUISE LINES

See More

Zero To Hero In 3 Months: Delivering Rapid Direct-To-Consumer Bookings

“Leveraging strong creative and advertising knowhow, they quickly helped us develop an effective go-to-market strategy, integrate with our systems and launch successful pan-regional campaigns in North and Latin America.”

DANIELLA MORAN, DIRECTOR, DIGITAL STRATEGY AND PERFORMANCE, HYATT CORPORATION

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Performance-Driven Results

“Roar Media knows travel and hospitality. The agency quickly hit the ground running and developed a full-funnel customer journey to ensure that we reach the right audiences with the right message at the right time.”

ERIKA SORDO, CORPORATE DIRECTOR, MARKETING & PUBLIC RELATIONS, VIVA WYNDHAM RESORTS

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Leverage Social Media To Build Brand Engagement

“Roar conducted comprehensive social media audits that revealed actionable ways to enhance our social messaging and improve our engagement rates. We have measurably improved our social media engagement rates, giving our guests a better social media experience.”

DEBBIE-ANN WHITE, SR. VICE PRESIDENT OF PUBLIC RELATIONS & PROMOTIONS, UNIQUE VACATIONS, INC. THE WORLDWIDE REPRESENTATIVES OF SANDALS AND THE BEACHES RESORTS

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Our Solutions for Tourism Boards & DMOs

Destination Branding
& StrategyCinematic Video &
Storycraft Content ProductionPerformance Paid Media
Planning & BuyingSocial Media &
Influencer MarketingWebsite, SEO &
Conversion OptimizationEarned Media &
Public Relations

Position your destination with a strong, compelling brand that resonates across markets and segments.

  • Brand identity development
  • Audience & persona definition
  • Messaging and positioning frameworks
  • Go-to-market planning
  • Persona development and consumer profiling

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Create emotion-led campaigns that elevate your destination and inspire travel.

  • Storyboarding & scripting
  • Drone & lifestyle shoots
  • Short-form content creation
  • Post-production & editing
  • Audience and journey-based ad-unit creative

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AI-optimized, full-funnel, multi-channel ad campaigns across digital and traditional advertising channels.

  • Full-funnel media strategy
  • Campaign setup & execution
  • Audience targeting & testing
  • Performance optimization
  • Attribution analytics
  • Predictive analytics

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Partner with relevant influencers and leverage short-form video to drive organic reach and engagement.

  • Influencer partnerships
  • Content calendars & strategy
  • Reels, Stories & TikToks
  • Community management

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Enhance your online presence, reduce OTA dependence, and improve booking performance.

  • Website UX/UI audits
  • SEO & content strategy/span>
  • Booking flow enhancements
  • Technical performance tuning
  • Conversion optimization

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Secure high-impact media placements to build credibility and expand destination awareness.

  • News media outreach & pitching
  • FAM trips and Media hosting
  • Media tours and press events
  • Thought leadership content
  • Focus on travel & lifestyle publications

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Blogs

Discover ideas, trends, and strategies shaping destination marketing

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How Influencer Marketing Went From an Afterthought to a Brand Must-Have

Discover how influencer marketing has shaped brand strategies, transformed shopping habits, and created a demand...

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Turn Off-Season into Prime Time for your Destination

How destinations can boost off-season travel and drive steady demand from visitors all year-round using...

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Power of the Lens: Cinematic Video Storytelling Can Transform Your Brand’s Narrative and Set You Apart

Creating Content that Converts Though Visual Storytelling When goldfish have a longer attention span than...

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Testimonials

See what people say about working with us

“
Roar Media has proven itself to be a strategic and intelligent agency known for delivering performative campaigns and insightful measurement to help us achieve our cruise booking goals. Working throughout View more
Royal Caribbean Cruise Lines
Chad Gropse, Sr. Global eCommerce Platform Director
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“
Roar Media’s creative, data-driven solutions are pivotal to our success. Their unique blend of strategic creativity and meticulous attention to detail makes them the ideal partner for any luxury travel View more
Four Seasons Yachts
Irene Lezama-ameijeiras, Director, Product Marketing
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“
Roar Media has proven itself to be both strategic and creative, delivering high performance campaigns and data-driven insights to reach new customers. Leveraging strong creative and advertising knowhow, they quickly View more
Hyatt Corporation
Daniella Moran, Director, Digital Strategy And Performance
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Ready to Grow Year-Round Tourism?

Let’s build the strategy that puts tourists in your destination

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