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Brands Walk A Marketing Tightrope Over Political Chasms
/in In the News /by roarmediadevHow do you win when marketing in the face of contentious political issues?
It may not be possible.
How to Adjust Your Marketing and Messaging to Stand Out After Reopening
/in In the News /by roarmediadevMessaging surrounding reopening requires forethought and planning. Discover how you can reassure your customers about returning as your business reopens.
When brands cut down on advertising, here’s how a Miami marketing company copes
/in In the News /by roarmediadevJacques Hart, Roar Media CEO, said his partnership with Direcly helps his clients take advantage of the Google marketing sphere, which he calls an “800 horsepower engine” for digital advertising campaigns. Hart’s clients either paused, cut down on or terminated their marketing programs when the pandemic hit.
6 Alternatives to Social Media Marketing
/in In the News /by roarmediadevSocial media marketing is a useful promotional tool. In fact, many businesses gain notoriety using sites like Facebook, Instagram, Twitter and Pinterest. But when Facebook and Instagram went down for a day in March 2019, the unpredictability of relying on such audience-reach platforms quickly became evident.
Marketing Strategies From The Top: “Send a personalized “thank you” note after meeting with a business prospect”
/in In the News /by roarmediadevChina continues to pressure companies to acknowledge its control over Taiwan, Hong Kong and Tibet, putting businesses in the awkward position of trying to appease China while maintaining relationships in those locales, WSJ Risk & Compliance Journal reports.
The Morning Risk Report: Companies Face China’s Wrath About Taiwan
/in In the News /by roarmediadevChina continues to pressure companies to acknowledge its control over Taiwan, Hong Kong and Tibet, putting businesses in the awkward position of trying to appease China while maintaining relationships in those locales, WSJ Risk & Compliance Journal reports.
All eyes on Publix: What crisis experts have to say about a rough week
/in In the News /by roarmediadevIn the world of public relations, Publix is having a challenging week. The company, one of Florida’s largest employers, first drew headlines for censoring a “Summa Cum Laude” graduation cake.
Crisis of the Week: Shopify CEO Battles Short-Seller Critic
/in In the News /by roarmediadev“Mistakes and crises are not uncommon among U.S. corporations and people will likely forgive and forget.”
Will Trump be good for South Florida’s economy?
/in In the News /by roarmediadevAn annual gathering of South Florida business leaders focused on an economic wild card that few had predicted: President Donald Trump.
Does South Florida’s burgeoning tech scene need some oomph?
/in In the News /by roarmediadevSouth Florida business leaders and government officials are betting on the tech industry becoming the area’s next big economic driver. But is it all talk? Three players from the local tech scene weigh in on whether South Florida is the next hot tech hub or an also-ran.
Crisis of the Week: Welspun India Faces ‘Sheet Storm’ Over Egyptian Cotton Claims
/in In the News /by roarmediadevWelspun’s response to its Egyptian cotton crisis has, in fact, not been wholly well spun.
How can businesses capitalize on the Pokémon Go craze?
/in In the News /by roarmediadev“What we’re seeing in terms of real, everyday practical solutions in leveraging augmented reality is at a really nascent stage at this point,” said Jacques Hart, CEO of Roar Media.
Miami is a top mobile-friendly city, and here’s how you can capitalize on that
/in In the News /by roarmediadev“Everyone has a browser on their phone and people are used to searching for things on a browser. So make sure you are mobile-friendly,” Hart said.
Miami is a top mobile-friendly city, and here’s how you can capitalize on that
/in In the News /by roarmediadevFigures vary industry to industry, and hours of the day play a factor, too. But the underlying message remains: It is crucial to interact with consumers via mobile.
Crisis of the Week: Disney Responds to Alligator Killing Boy
/in In the News /by roarmediadevThis week the crisis involves Walt Disney Co. and its response to the death earlier this month of a two-year-old boy who was attacked by an alligator at one of the company’s resorts in Orlando, Fla.
Crisis of the Week: Does SunEdison Have Energy to Handle Crises?
/in In the News /by roarmediadevThe crisis this week involves energy company SunEdison Inc. and how it’s handling anumber of issues, including a delay in filing its annual report, the termination of a deal to acquire Vivint Solar VSLR -3.89%, investigations by the U.S. Department of Justice and Securities and Exchange Commission related to disclosures to investors and a decision to file for bankruptcy.