How to Adjust Your Marketing and Messaging to Stand Out After Reopening
Messaging surrounding reopening requires forethought and planning. Discover how you can reassure your customers about returning as your business reopens.
Author Archive for: roarmediadev
Entries by roarmediadev
Marketing In The Time of COVID-19: a Communications Path Forward for Businesses
The coronavirus’s challenges have left companies searching for answers about how, or even if they want to communicate. Many find their pre-pandemic messaging doesn’t speak to the new normal with some responding by going dark.
When Adversity Strikes, a New Approach to Leadership Is Needed
Jacques Hart, CEO of Roar Media, talks about how leaders can provide direction and stability to their employees in times of uncertainty.
When brands cut down on advertising, here’s how a Miami marketing company copes
Jacques Hart, Roar Media CEO, said his partnership with Direcly helps his clients take advantage of the Google marketing sphere, which he calls an “800 horsepower engine” for digital advertising campaigns. Hart’s clients either paused, cut down on or terminated their marketing programs when the pandemic hit.
Finding Opportunity in a Shrinking Fourth Estate
As journalists are being asked to do more with less, you can position yourself as a valuable resource to secure greater media coverage.
Obstacles to Marketing Automation and How to Overcome Them
The word is out- marketing automation is the “holy grail” of marketing. This is partially accurate, but it is not as easy as just pressing a button and seeing the leads and conversions roll in. It requires organizational alignment, domain expertise and the right tech resources. If done so, the upside potential to drive qualified client acquisition and retention is huge.
Facebook Retargeting in 60 seconds
Recognizing that companies are having a difficult time keeping up with the overwhelming number of developments in digital marketing, Roar Media’s new Digital Minute gives businesses the guidance they need to stay ahead of the trends and identify the best strategies and tactics to maximize their digital marketing efforts.
Online News Optimization: Maximizing the Benefits of Positive Media Coverage
Marketers are beginning to deploy a new strategy, “online news optimization,” to bring tremendous additional ROI to their marketing programs by extending the reach, impact and longevity of their media coverage.
6 Alternatives to Social Media Marketing
Social media marketing is a useful promotional tool. In fact, many businesses gain notoriety using sites like Facebook, Instagram, Twitter and Pinterest. But when Facebook and Instagram went down for a day in March 2019, the unpredictability of relying on such audience-reach platforms quickly became evident.