It’s a dirty little secret within the public relations industry that more than a few well known agencies rarely ever have a plan. What they do have is a media list. A list of every reporter they have ever been in contact with and many that they’ve never interacted with but their database tells them […]
In today’s highly polarizing world, companies often find themselves between a rock and a hard place. In a time when consumers increasingly expect brands to weigh in on political and social issues, companies find themselves in a precarious situation in which they must decide whether to step into the conversation, and if they do, what […]
Even prior to the pandemic, social media had grown to become an invaluable asset that companies could leverage to engage with their shoppers and create new business opportunities. Upon the arrival of the pandemic and ensuing global lockdown, however, millions found themselves in search of an avenue through which they could rekindle that lost connection […]
Having an e-commerce business is one thing, but without the ability to drive traffic to it, what use is it? Building an online e-commerce presence is a solid foundation, but to truly thrive and prosper in the digital landscape, you have to court shoppers and come to them, not the other way around. E-commerce advertising […]
The onset of the Coronavirus Pandemic last year ushered in a new normal for society, one where all aspects of our lives were upended, and companies scrambled to adapt as a nightmarish tragedy unfolded. The rapid shift to work from home was just one of the significant changes that companies had to make to ensure […]
How do you win when marketing in the face of contentious political issues?
It may not be possible.
The coronavirus’s challenges have left companies searching for answers about how, or even if they want to communicate. Many find their pre-pandemic messaging doesn’t speak to the new normal with some responding by going dark.
The coronavirus’s challenges have left companies searching for answers about how, or even if they want to communicate. Many find their pre-pandemic messaging doesn’t speak to the new normal with some responding by going dark.