Finding Opportunity in a Shrinking Fourth Estate
As journalists are being asked to do more with less, you can position yourself as a valuable resource to secure greater media coverage.
Author Archive for: roarmediadev
Entries by roarmediadev
Obstacles to Marketing Automation and How to Overcome Them
The word is out- marketing automation is the “holy grail” of marketing. This is partially accurate, but it is not as easy as just pressing a button and seeing the leads and conversions roll in. It requires organizational alignment, domain expertise and the right tech resources. If done so, the upside potential to drive qualified client acquisition and retention is huge.
Facebook Retargeting in 60 seconds
Recognizing that companies are having a difficult time keeping up with the overwhelming number of developments in digital marketing, Roar Media’s new Digital Minute gives businesses the guidance they need to stay ahead of the trends and identify the best strategies and tactics to maximize their digital marketing efforts.
Online News Optimization: Maximizing the Benefits of Positive Media Coverage
Marketers are beginning to deploy a new strategy, “online news optimization,” to bring tremendous additional ROI to their marketing programs by extending the reach, impact and longevity of their media coverage.
6 Alternatives to Social Media Marketing
Social media marketing is a useful promotional tool. In fact, many businesses gain notoriety using sites like Facebook, Instagram, Twitter and Pinterest. But when Facebook and Instagram went down for a day in March 2019, the unpredictability of relying on such audience-reach platforms quickly became evident.
Are you a Social Shopper?
Thanks to the “collective conscious”, it’s no secret that people are making better decisions about their purchases. In a brief survey, 51% were influenced by product reviews and ratings provided by consumers.
Programmatic Everywhere? Data, Technology and the Future of Audience Engagement
Today, though, transformative advances in all those respects—and a growing realization that the next “new era of marketing possibility” may be just around the corner—have positioned
the digital media ecosystem at the verge of an effective tipping point.
Secrets for Taking the Lead in Mobile Search
A spatial shift from web search to mobile search is creating powerful new opportunities for savvy marketers. More than 400 million internet users currently access the web exclusively via their mobile phones — far surpassing those who access it at least part of the time via computer browsers