Entries by roarmediadev

Pushing One-to-One Marketing Beyond Email

You get it. Email needs to be relevant, timely, and personalized, and it has to arrive in the inbox—not the spam folder. When an email renders, it should load images perfectly, guide the eye through stunning, effective design that drives subscribers to convert—download, purchase, whatever.

The Art and Science of Web Analytics: Going Beyond the Status Quo

Every business today is looking to improve on the ROI of its online marketing. From placing more compelling ads, to strengthening the return on specific marketing initiatives, to increasing customer conversions… getting customers to go from the click to the buy is the real endgame for most marketers.

Top 10 Savvy SEO Tips

Keyword strategy It all starts with the keywords you choose. You can have the best SEO strategy in place for your website but if you don’t put enough time and effort into the keywords you target everything else is useless. You need to choose the keywords that your company and website truly focuses on so […]

5 Tips to Create a Blog Plan for Long-Term Success

The following are five tips to help you create a blog plan that will make your long-term blogging success more realistic and less overwhelming. Keep your goals attainable: One of the most important parts of any business or marketing plan is to make sure your objectives are quantifiable and attainable.  The same holds true for a […]