Posts

Marketing In The Time of COVID-19: a Communications Path Forward for Businesses

The coronavirus’s challenges have left companies searching for answers about how, or even if they want to communicate. Many find their pre-pandemic messaging doesn’t speak to the new normal with some responding by going dark.

When Adversity Strikes, a New Approach to Leadership Is Needed

Jacques Hart, CEO of Roar Media, talks about how leaders can provide direction and stability to their employees in times of uncertainty.

Artificial intelligence

Obstacles to Marketing Automation and How to Overcome Them

The word is out- marketing automation is the “holy grail” of marketing. This is partially accurate, but it is not as easy as just pressing a button and seeing the leads and conversions roll in. It requires organizational alignment, domain expertise and the right tech resources. If done so, the upside potential to drive qualified client acquisition and retention is huge.