How digital marketing can help local banks attract – and keep – customers

The days of most companies solely turning to print media and television ads to market their products and services are long gone. But some community banks have been slow to get the message and are missing out on instituting strong digital and social media strategies to draw and retain new customers.

Principal Facebook Incident a Teaching Moment: Social Media Expert

After a South Florida principal is reassigned for a Facebook post, Social media and communication expert Jolie Balido with Roar Media has some advice before you hit send.

11 Ways CEOs Can Use Twitter to Build Their Company’s Brand

Whether you’re a novice or a seasoned tweeter, here are 11 things to consider that can help make your Twitter strategy more effective.

Despite the frenzy around programmatic media buying, very few marketers have actually embraced it

76% of marketers polled for a recent IAB study cited programmatic mobile buying as important, but only 27% of them have placed a mobile ad programmatically.