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Big Brothers Big Sisters of Miami (BBBSM), one of the largest branches of BBBS in the country, has a great need to continuously recruit new volunteers and raise programming funds to support our local youth. Additionally, in 2018, Big Brothers Big Sisters of America rebranded itself at a national level, prompting a timely refresh of all marketing assets and tools.
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Raising local awareness across a multitude of channels in a cohesive and compelling way requires a team working in lockstep and strong community ties. Our fully integrated team of creatives, media specialists, and digital lions:
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Keeping budget in mind every step of the way without compromising quality, we:
Year after year, Roar Media has continued to come to the table for Big Brothers Big Sisters of Miami in even bigger and bolder ways. Through our partnership, we now have a full-stack platform to tell our story – both to the media and the public – in ways that compel people to act, making it easier than ever to volunteer and donate via our exceptional new website and marketing collateral. It is evident to me how deeply each person at Roar cares about our mission, never shortcutting even the seemingly smallest of tasks, through the quality of their work and the enthusiasm they put into each project. I have a saying – “that’s so Roar” – which is that infectious energy, true passion, and genuine partnership which makes every interaction with their team both fun and meaningful. We love our Roar family! Gale Nelson, BBBS Miami President & CEO
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Roar Media designed, developed, optimized and launched a state-of-the-art website to support BBBSM’s recruitment and fundraising goals, inspire the community to get involved, and showcase successes of Littles, Bigs, and the organization as a whole. Experience it yourself at bbbsmiami.org.
Roar Media designed a customized brand style guide for BBBS of Greater Miami, based on the new National style guide, to ensure all future materials would be consistent and on brand.
Following the National rebrand, Roar Media redesigned and produced numerous brochures to support BBBSM’s Giving Societies to help attract new donors and raise programming funds.
BBBSM’s annual signature events are some of the most high-profile fundraising events of the year, and warrant equally as exceptional marketing materials. Our team has conceptualized and executed numerous event packages, earning high praise for our designs from print authorities and the Greater Miami community.
Roar Media’s approach for this unique and impactful client was to maximize opportunities without fatiguing the media with redundant or repetitive storylines. This selective pitch strategy, supported by our longstanding relationships with media covering nonprofit and mentoring-related topics, have proven highly performative in securing compelling, timely coverage for BBBSM.
