Greenberg Traurig, an international law firm, had worked with many local PR agencies and even attempted to manage their PR in-house before hiring Roar Media for a six-month trial. Seeking to support their Miami office, they wanted to secure positive publicity for their key attorneys and practice areas.
Approach: Sharp Insights for a Targeted Media Plan
Leveraging its considerable experience with professional services clients, Roar Media quickly understood the subtle nuances of each of the firm’s key practice groups, crafting a highly targeted and robust media plan.
Results: The Evidence Speaks for Itself
Vigorously supporting Greenberg Traurig’s business goals, Roar Media acquired unprecedented publicity valued in the millions of dollars of earned news media coverage:
In addition, Roar Media supported the firm with extensive copywriting services, covering news releases, award submissions, attorney bios, practice area positioning and social media policies and more.
The firm was so pleased with the results that they extended the partnership, designating Roar Media as their Agency of Record for the entire Southeastern U.S. Roar Media served as Greenberg Traurig Agency of Record for more than 4 years.
Sample Media Coverage
Roar Media knows how to secure powerful, meaningful coverage on the national scale, aligning instant credibility and name recognition to the issues that matter most to our clients.
Fincen targets check-cashers in South Florida
Major settlement puts Detroit closer to bankruptcy exit
It may float, but a home isn't a boat, justices rule
Cuomo's fracking ban contradicted by 2011 state report
Throughout more than a decade of working with some of the most recognizable names in the industry, Roar Media has cultivated an incredible industry expertise in the real estate sector. From beginning to end, at every stage of the development process, Roar Media expertly secures coverage everywhere from the industry trades that matter most to the most discerning national outlets.
Israelis increase real estate investment in the U.S.
Structure your condo-hotel project now-or sue later
Condominium Hotels - A new Way to solve the rental program problem
Miami Luxury Condos Revived With Buyer Cash Deposits
Like politics, all business is local. Roar Media has working relationships with every local news and broadcast outlet in the state, ensuring that our clients are at the forefront of every major business story in the area.
Greenberg Traurig represented Versace Mansion Buyer
Tampa attorney finishes grueling comrades marathon in South Florida
Greenberg Traurig team advises mastec on $213 Canadian deal
Greenberg duo works 'sophisticated transaction' in purchase of former Versace mansion
Bylined articles are an excellent way to share a client’s subject matter expertise in precisely their own words. Roar Media secured the placement of these articles, written by the client, but edited by our team of former journalists and editors, in a multitude of news outlets across the country.
Jurisdiction rulings in Chinese drywall case a step forward
How collaboration with Israel can help Miami-Dade create an efficient, safe water infrastructure
Court's doma decision impacts income tax planning
Condominium hotels - a new way to solve the rental program problem
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