Situation: Challenges Surround the Launch of a New Route
Interjet, a Mexican airline based in Mexico City, lacked the media know-how, relationships, and resources needed to successfully launch their new Miami-Mexico service. They hired Roar Media to:
Introduce the new Miami-Mexico service
Drive reservations and occupancy for the new route
Solution: A smart plan for strong take-off
Roar Media conceptualized, coordinated, and supervised two high-visibility events: a business cocktail at Conrad Miami Hilton and a news conference at Miami International Airport. To support these, Roar Media produced:
Event plans and agendas
Key message points
Talking points for speakers
Pre- and post-event news releases with photographs
Results: Expectations significantly surpassed
Roar Media’s team exceeded Interjet’s expectations and goals with:
Widespread local and national publicity in newspapers and television
Attendance from targeted groups, including local businesses, political leaders, industry influencers, dignitaries, celebrities, and targeted journalists
A proclamation from the Miami-Dade County mayor’s office
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