01
A leading fertility center in Florida with decades of proven success, IVFMD was hearing the same feedback from its patients time and time again: ‘I wish I’d found you sooner.’ Despite impressive live birth rates, a majority of patients had already unsuccessfully attempted fertility treatments with local competitors, leading IVFMD to reevaluate its marketing presence.
02
Among the most sensitive of medical procedures, fertility treatments can be scary, especially when you’ve already tried and failed. Developing a welcoming brand identity and reassuring, patient-centric messaging was the first phase of revamping IVFMD’s marketing platform, which then brought our team to the task of getting in front of prospective patients first.
03
During our fully integrated partnership, Roar Media helped generate:
60,000+ new website visitors
5,000+ Leads
70+ Pages of Keyword-Driven Website Copy
34 Published Media Opportunities
25 keywords ranked in the top 5 of Google
1 New Office Opening
Roar Media outlined a path to digital transformation by positioning a new website as the cornerstone to our new digital platform. They designed a highly-optimized website featuring robust functionalities that serve both our patients, as well as our business needs. The site has helped us secure our market leadership, drive new opportunities and quantify of our marketing investments. We are thrilled with the outcome and highly recommend Roar Media for their compelling designs, state-of-the-art website development and performative lead generation solutions.Oscar Machado, Chief Operating Officer, IVFMD
04
A good brand has legs. The logo is often just the beginning of a much more robust application of the brand identity and aesthetic.
