Strategy: Seeking brand identity and awareness

Following the merge of LAN Chile and TAM Airlines, the combined company announced its new identity as LATAM Airlines Group. Seeking to overcome the challenges of establishing a new brand and to create awareness of a unified, pan-continental airline, LATAM Airlines hired Roar Media to:

Elevate brand awareness
Increase bookings
Establish LATAM Airlines as the expert in Latin America
Place executives in positions of thought leadership and innovation

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Approach: Executing a synergistic platform

In order to position LATAM Airlines as the undisputed standard-bearer for travel to, around, and from Latin America, Roar conceptualized a wholistic marketing-communications program that included:

Top-tier national media tours
Bylined articles & interviews with industry trades
Influencer & familiarization trips for the launch of their new economy class food
Local & national media surrounding the airlines, the new routes, and service offerings

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Results: The sky is the limit for a re-established client

For LATAM Airlines, in 2018 Roar Media obtained:

2.4B Media Outreach

Total Reach 13.5B + 7.2M UPVM + REACH

17 Fam Trips

$9.8M In Ad Equivalency

Top Media Placements Business Insider
US.News & World Report
Travel + Leisure
Forbes
Condé Nast Traveler
Elle Magazine

157 Unique Placements

Throughout our two-year partnership with Roar Media, the agency has been instrumental in helping us elevate our brand profile and manage our communications. Its team members are strategic in their planning, possess deep relationships with the news media and deliver insightful reporting. Moreover, they consistently deliver a high volume of high-profile media coverage, impactful influencer marketing engagements and provide meaningful crisis communications counsel.Ernesto Echeverry, Director of Marketing, North America for LATAM Airlines

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