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Audio News Release (ANR)
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Having many audiences across the country – made up of donors, patients, caregivers, care facilities and more – the Parkinson’s Foundation has a variety of stories to tell at any given time. Roar Media consistently leverages a comprehensive set of strategies to tell our stories in a relevant and compelling way. Among broadcast outreach in both English and Spanish, radio media tours have proven to secure national exposure through dozens of interviews in typically a short window of just two days. This helps to not only maximize the time of key spokespeople but to reach every market and in our own words.– Leilani Pearl, Vice President, Chief Communications Officer, Parkinson’s Foundation