The coronavirus’s challenges have left companies searching for answers about how, or even if they want to communicate. Many find their pre-pandemic messaging doesn’t speak to the new normal with some responding by going dark.
Messaging surrounding reopening requires forethought and planning. Discover how you can reassure your customers about returning as your business reopens.
Jacques Hart, Roar Media CEO, said his partnership with Direcly helps his clients take advantage of the Google marketing sphere, which he calls an “800 horsepower engine” for digital advertising campaigns. Hart’s clients either paused, cut down on or terminated their marketing programs when the pandemic hit.
Social media marketing is a useful promotional tool. In fact, many businesses gain notoriety using sites like Facebook, Instagram, Twitter and Pinterest. But when Facebook and Instagram went down for a day in March 2019, the unpredictability of relying on such audience-reach platforms quickly became evident.
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