A spatial shift from web search to mobile search is creating powerful new opportunities for savvy marketers. More than 400 million internet users currently access the web exclusively via their mobile phones — far surpassing those who access it at least part of the time via computer browsers
Search engine optimization is a critical component to any company’s marketing program; however, achieving top ranking is a tricky endeavor as the field is very fluid, tactics are nebulous and many firms promise the world without establishing realistic expectations.
As long as companies continue to invest in search engine optimization (SEO) to maintain a healthy presence in search engine results pages (SERPS), they will not be disenfranchised by the shift to the mobile Web.
by Alex Wall We were flattered this week when more than 70 people packed the 7th floor of the National Young Arts Foundation building this past Tuesday for a hands-on presentation of Google Analytics fundamentals. It was a radical delight to speak with so many business executives and entrepreneurs about the role analytics plays […]
Is a top-level domain for you? While every case is different and requires customized analysis, following is some practical guidance based on our digital-marketing acumen.
SEO! Key words! Links! Backtracks! As we wind up the first decade of the 21st century, public relations copywriting plunges ever deeper into a jargon-strewn digital thicket that has become a crucial part of doing the job for our clients and ourselves.
Keyword strategy It all starts with the keywords you choose. You can have the best SEO strategy in place for your website but if you dont put enough time and effort into the keywords you target everything else is useless. You need to choose the keywords that your company and website truly focuses on so […]
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