Situation: Bringing the Vision to Life

FIU sought to hire an agency of record (AOR) for the branding of their new multidimensional center which examines the Cuban experience through the past, present and future. The initiative, CasaCuba, is fully backed by the FIU’s Foundation and geared towards preserving the Cuban culture and heritage. In order to realize its potential, the board of directors realized the importance of establishing a compelling brand, narrative and collateral needed to properly fund the vision.