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Situation: More affinity, Occupancy, and Revpar needed
Conrad Miami hired Roar Media for a two-year engagement in hopes of raising awareness among elite international business travelers, as well as affluent local Miamians, and increasing:
- Affinity
- Occupancy
- Revenue available per room (RevPAR)
Miami’s hospitality market is highly competitive, making it difficult for hotels to differentiate themselves and attract media attention.