Situation: More affinity, Occupancy, and Revpar needed

Conrad Miami hired Roar Media for a two-year engagement in hopes of raising awareness among elite international business travelers, as well as affluent local Miamians, and increasing:

Affinity
Occupancy
Revenue available per room (RevPAR)

Miami’s hospitality market is highly competitive, making it difficult for hotels to differentiate themselves and attract media attention.

02

Solution: Luxury books more rooms

Roar Media developed and coordinated a comprehensive marketing-communications program, which included:

Managing unique luxury events and securing significant media coverage
Establishing community partnerships
Promoting exclusive promotions

03

Results: Creative Solutions for Top Level Results

Roar Media’s strategic media outreach and creative conceptualizations resulted in:

Augmented hotel bookings
Elevated brand awareness- nationally and locally
Higher demand during slow seasons
Differentiation in highly saturated market

7,926,621 Circulation

Impressions 16,544,383

$213,889 Total publicity value

32 Unique Total Media Placements

04

Execution

Media Coverage

Local

New Year's dining and partying options

Three New Year's Eve Packages from Conrad Miami

Red Bull base Jumpers leap off Conrad Hotel in Miami for Leap Day stunt

National

Trade

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CONRAD Hotels and Resorts STANDOUT PR BOOSTS BOOKINGS AND BRAND