Situation: More affinity, Occupancy, and Revpar needed

Conrad Miami hired Roar Media for a two-year engagement in hopes of raising awareness among elite international business travelers, as well as affluent local Miamians, and increasing:

  • Affinity
  • Occupancy
  • Revenue available per room (RevPAR)

Miami’s hospitality market is highly competitive, making it difficult for hotels to differentiate themselves and attract media attention.