Overview: Need to Amp Up Pre-Cruise Registrations and Guest Spending


To increase Park West’s cruise pre-registrations and average spend per guest by driving measurable KPIs through a performance-driven, content-driven, lead-generation program


Park West Gallery, considered the world’s largest art gallery, sought to leverage a content-driven, digital advertising program to drive new customers to their art auctions on board major cruise lines. 


Given that PWG had never leveraged digital before, there were no established benchmarks and track record. In addition, we needed to reach “a needle in the haystack” – targeting people who have already booked a cruise (both new and loyal cruisers), but who were also affluent art aficionados.