Identify which influencers deliver the desired look-and-feel as well as reach.
Establish and ensure the credentials, parameters and deliverables for each engagement, including number and timing of posts, platform use, hashtags and more.
Recruiting citizen storytellers to share on their experiences with your brand will showcase your value proposition and naturally validate your claims.
Since beginning our work together in 2012, we have partnered with Roar Media to help us promote and market our beverages using advanced social, digital and mobile advertising channels. Never resting on its laurels, the agency continues to innovate with the market, bringing us new and exciting solutions to further engage our consumers. From paid social and digital media, retail activation tactics and consumer engagement drivers, such as influencer marketing and geo-fencing strategies, these programs have helped us ensure market share and drive brand awareness.– Marta R. Gerdes, Vice President Marketing, Tampico Beverages