Brands Walk A Marketing Tightrope Over Political Chasms

How do you win when marketing in the face of contentious political issues?
It may not be possible.

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How to Adjust Your Marketing and Messaging to Stand Out After Reopening

Messaging surrounding reopening requires forethought and planning. Discover how you can reassure your customers about returning as your business reopens.

When brands cut down on advertising, here’s how a Miami marketing company copes

Jacques Hart, Roar Media CEO, said his partnership with Direcly helps his clients take advantage of the Google marketing sphere, which he calls an “800 horsepower engine” for digital advertising campaigns. Hart’s clients either paused, cut down on or terminated their marketing programs when the pandemic hit.

6 Alternatives to Social Media Marketing

Social media marketing is a useful promotional tool. In fact, many businesses gain notoriety using sites like Facebook, Instagram, Twitter and Pinterest. But when Facebook and Instagram went down for a day in March 2019, the unpredictability of relying on such audience-reach platforms quickly became evident.

The Fast Food Marketing Wars: Burger King vs. Domino’s Pizza

It was the perfect crime or so they thought. Burger King execs launched a major television ad campaign, which shows the King “stealing” the Sausage McMuffin breakfast sandwich recipe from its biggest competitor – McDonald’s.