Entries by roarmediadev

Oye! Hispanics Index Higher in Social Media

As the Hispanic population continues to boom (50.5 million or 16.3% of the total U.S. population), this young, upwardly mobile, ethnically diverse audience is flocking to the Web for communication and entertainment.

Jacques Hart Moderates Social Marketing Event

Oye! Hispanics Index Higher in Social Media: What are you Doing About It? As the Hispanic population continues to boom (50.5 million or 16.3% of the total U.S. population), this young, upwardly mobile, ethnically diverse audience is flocking to the Web for communication and entertainment. Cultural insight #1: Two-thirds of online Hispanics use social networking sites, […]

Building an Effective Media List: Relate, Research, Refresh

By: Nicole Kasak A critical role for all marketing and media relations professionals is to build targeted media list for each client. Databases such as Cision and BurrellesLuce are ideal when searching for a range of reporters across several geographic regions, especially when you aren’t familiar with the topic or the region; however, as a […]