This is an excerpt from the PR News article: “We Must Stop the Madness (The Problem with Press Releases).” The article cited Jolie Balido’s (president of Roar Media) news release as an example of a well-constructed, well-written communications tool that meets the needs of the client and the news media. Please click thumb nail below for […]
A spatial shift from web search to mobile search is creating powerful new opportunities for savvy marketers. More than 400 million internet users currently access the web exclusively via their mobile phones — far surpassing those who access it at least part of the time via computer browsers
Click here to view and download the Forbes/Google Study: Rise of the Digital C-Suite Study Excerpt: CEO needs to locate information on a competitor, a business partner, a customer trend, or a news development. What does he or she do? To find out more about how the C-suite and top-level executives look for business-related information, […]
Search engine optimization is a critical component to any company’s marketing program; however, achieving top ranking is a tricky endeavor as the field is very fluid, tactics are nebulous and many firms promise the world without establishing realistic expectations.
As media fragmentation and transformative new media render centralized broadcast and top-down marketing models virtually ineffective, marketers are looking for ways to leverage the power of online video.
As long as companies continue to invest in search engine optimization (SEO) to maintain a healthy presence in search engine results pages (SERPS), they will not be disenfranchised by the shift to the mobile Web.
More than 40% of all social networkers said they use social media to learn more about brands or products, and 28% said a “friend” has recommended a brand or product to them through social sites.
Thanks to the “collective conscious”, it’s no secret that people are making better decisions about their purchases. In a brief survey, 51% were influenced by product reviews and ratings provided by consumers.
As industry experts, it’s up to us to find new and compelling ways to reach these folks, and the only way we’re going to keep securing those all-important hits is by readjusting, refocusing and re-strategizing. Here are five strategies that work for me every single time.
True or False: giving away free online content, services or products will erode offline sales.