Brands Walk A Marketing Tightrope Over Political Chasms
How do you win when marketing in the face of contentious political issues?
It may not be possible.
Posts
How to Adjust Your Marketing and Messaging to Stand Out After Reopening
Messaging surrounding reopening requires forethought and planning. Discover how you can reassure your customers about returning as your business reopens.
When brands cut down on advertising, here’s how a Miami marketing company copes
Jacques Hart, Roar Media CEO, said his partnership with Direcly helps his clients take advantage of the Google marketing sphere, which he calls an “800 horsepower engine” for digital advertising campaigns. Hart’s clients either paused, cut down on or terminated their marketing programs when the pandemic hit.
6 Alternatives to Social Media Marketing
Social media marketing is a useful promotional tool. In fact, many businesses gain notoriety using sites like Facebook, Instagram, Twitter and Pinterest. But when Facebook and Instagram went down for a day in March 2019, the unpredictability of relying on such audience-reach platforms quickly became evident.
How digital marketing can help local banks attract – and keep – customers
The days of most companies solely turning to print media and television ads to market their products and services are long gone. But some community banks have been slow to get the message and are missing out on instituting strong digital and social media strategies to draw and retain new customers.
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