6 Alternatives to Social Media Marketing

Social media marketing is a useful promotional tool. In fact, many businesses gain notoriety using sites like Facebook, Instagram, Twitter and Pinterest. But when Facebook and Instagram went down for a day in March 2019, the unpredictability of relying on such audience-reach platforms quickly became evident.

State of the Media: The Social Media Report 2012

Social media and social networking are no longer in their infancy. Since the emergence of the first social media networks some two decades ago, social media has continued to evolve and offer consumers around the world new and meaningful ways to engage with the people, events, and brands that matter to them. Now years later, social media is still growing rapidly and has become an integral part of our daily lives. Today, social networking is truly a global phenomenon.

Internet Marketing Specialist

Roar Media has an exciting career position for a bright, high-energy, person passionate about internet marketing.

Social Media Relations: Reaching the Media through Social Media Pays Huge Dividends, When Done Right

It Pays to be Social Media Savvy when Pitching the Media Tyler Sminkey PR professionals have more tools at their fingertips (literally) with Facebook, Twitter and the recently launched Google+ providing different ways to fan, follow and circle your clients, colleagues and members of the news media. Successfully navigating these outlets requires time and education, […]

Roar Media Panels the Event: 2nd Annual Wharton Social Media Event

The event, titled, “Open for Business Online Analytics, Behavioral Targeting, Data Mining – The Great Equalizers of the Digital Market Place” was considered a definitive success.

Dodge the Mud Balls and Keep your Reputation Spic and Span: Part 1 (of 2)

More than 40% of all social networkers said they use social media to learn more about brands or products, and 28% said a “friend” has recommended a brand or product to them through social sites.

Social Shopping and Consumer Reviews

Are you a Social Shopper?

Thanks to the “collective conscious”, it’s no secret that people are making better decisions about their purchases. In a brief survey, 51% were influenced by product reviews and ratings provided by consumers.

A Digital Census Critque

This decade’s census cost taxpayers a whopping 325% more than the 2000 census, $14.5 billion. To justify this expense, the census organizer’s marshaled their best PR abilities to over-communicate their achievements along the way.

3 New Critical Social Media Constructs

While most online marketers struggle to keep pace with social media’s rapid evolution, the Wharton Club panel discussion, featuring Jacques Hart’s Roar Media revealed three key constructs that serve as a universal framework for effective social marketing programs.

Why B2B companies need social media too

By Reid Carr June 17, 2009 Social media is an excellent vehicle for connecting with consumers. But what about other businesses? This question has surfaced many times in the last few months, and I’d like to respond to it here because I think a lot of people can benefit from the answer. Business-to-business companies, like […]