The health care industry is continuously changing and bringing new business opportunities. Successfully navigating this dynamic, highly regulated and competitive field requires knowledge, experience and sensitivity that not just any marketing firm can offer.
Our health care marketing team has extensive experience providing effective marketing-communications solutions for health care companies and for companies seeking to do business within the health care industry.
Our team has a distinct advantage in that we have covered the health care field from all angles: as external marketing consultants for health care systems, as in-house marketing directors within health care systems, and as journalists covering the medical field.
“Success in today’s complex, competitive health care field requires working with experienced marketers who know how to overcome the obstacles and maximize the opportunities.”
The efficacy of our health care programs is rooted in three core principles:
- Growth-cycle marketing: We recognize that for companies to grow to the next stage, we must develop marketing strategies that are custom-tailored to their specific growth stage.
- Agile planning: We understand that our clients and their industries are continuously changing, and therefore we are usually tracking a moving target. Therefore, we do not view our marketing-communications programs as simple roadmaps that we develop at the beginning of the year to guide us from Point A to Point B. We keep a close pulse on our clients’ industries and continuously modify our approach to overcome the obstacles and seize the opportunities as they arise. This agile strategic planning process ensures that we best leverage resources and maximize outcomes for our health care clients.
- Multi-disciplinary approach: In today’s new media world, delivering the right messaging in the right medium is mission critical. That is why we put experts in place to identify the right messaging for every medium to engage your target audiences.
Our integrated programs bring together media relations, crisis communications, consumer marketing, coalition building, influencer marketing, social media and digital marketing to help our health care clients achieve their business and growth goals.