The travel and leisure landscape has been disintermediated by the Internet, and a new breed of traveler focused on technology for researching and booking trips and participating in and sharing their travel experiences.
While effectively engaging today’s new breed of travelers is a different ballgame, at least one thing has remained the same: travel and hospitality companies are not rewarded only for the products and services they deliver, but rather for the experiences they create. Successful travel marketing – whether for destinations, intermediaries, lodging, airlines, cruises — requires effective storytelling that brings the brand experiences to life.
Our integrated approach combines traditional and digital communications to ensure that we unlocking your brand experience and engaging the modern travel consumer in all touch points.
Many agencies talk about their “media connections” and relationships with the travel trade. Of course, we have those, but better yet, the key to our success – and yours – is that we garner coverage for our clients in both expected and unexpected ways.
In a world where newsrooms are continuously changing, we know how to quickly identify and connect with the right reporters with the right stories. By pitching creative storylines, coordinating press trips, drafting compelling media materials and connecting with influencers, we help our travel clients stay top-of-mind among their target audiences in top-tier print, broadcast, and online consumer and trade media.
Our travel marketing team has managed and executed events and promotions, brand-building campaigns, digital and social media programs and media relations for destinations, hospitality brands, airlines, attractions and online tourism providers.
We have the experience to make your brand stand out in an increasingly crowded travel and complex media landscape.
Contact us today to learn more about how we can help you.
The efficacy of our travel and leisure programs is rooted in three core principles:
- Growth-cycle marketing: We recognize that for companies to grow to the next stage, we must develop marketing strategies that are custom-tailored to their specific growth stage.
- Agile planning: We understand that our clients and their industries are continuously changing, and therefore we are usually tracking a moving target. Therefore, we do not view our marketing-communications programs as simple roadmaps that we develop at the beginning of the year to guide us from Point A to Point B. We keep a close pulse on our clients’ industries and continuously modify our approach to overcome the obstacles and seize the opportunities as they arise. This agile strategic planning process ensures that we best leverage resources and maximize outcomes for our health care clients.
- Multi-disciplinary approach: In today’s new media world, delivering the right messaging in the right medium is mission critical. That is why we put experts in place to identify the right messaging for every medium to engage your target audiences.
Our integrated programs bring together media relations, crisis communications, consumer marketing, coalition building, influencer marketing, social media and digital marketing to help our travel and leisure clients achieve their business and growth goals.