Instagram Advertising has Landed: Here are the Keys to Success

It’s been close to three years since Facebook bought Instagram, but advertising opportunities for the world’s largest photosharing app only became available in the past few months.

Obstacles to Marketing Automation and How to Overcome Them

The word is out- marketing automation is the “holy grail” of marketing. This is partially accurate, but it is not as easy as just pressing a button and seeing the leads and conversions roll in. It requires organizational alignment, domain expertise and the right tech resources. If done so, the upside potential to drive qualified client acquisition and retention is huge.
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What is Growth Hacking, Really?

Growth hacking involves identifying innovative ideas for capturing the attention of the target audiences but also turning the dial incrementally until you hit the “sweet spot.”
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Facebook Retargeting in 60 seconds

Recognizing that companies are having a difficult time keeping up with the overwhelming number of developments in digital marketing, Roar Media’s new Digital Minute gives businesses the guidance they need to stay ahead of the trends and identify the best strategies and tactics to maximize their digital marketing efforts.

Despite the frenzy around programmatic media buying, very few marketers have actually embraced it

76% of marketers polled for a recent IAB study cited programmatic mobile buying as important, but only 27% of them have placed a mobile ad programmatically.

What we didn’t tell you about Google Analytics

by Alex Wall   We were flattered this week when more than…
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How to Turn Unique Visitors into Buyers

How to glean meaningful data and draw insightful conclusions to help guide your business decision making for both online and offline operations.

Time to seal the deal: Let’s put South Florida’s Tech Community on the map

With South Florida’s emerging tech scene enjoying strong winds at its sails, it’s time to work together more closely to institutionalize our brand and strengthen our national leadership positioning as a tech hub.