Become a Social Brand.

An intelligent social media program can increase consideration and purchase intent from potential customers or clients during the critical period of the sales funnel when consumers are gathering peer opinions and listening to word-of-mouth recommendations. Additionally, social media endorsements greatly influence product trials.

As social media becomes more prevalent in everyday life and more relevant to all types of companies and firms, including professional-services firms, we’re increasingly hearing questions like: “Is social media for me? Should my firm be on Facebook, Twitter, should we have a blog, etc.?” There is no one-size-fits-all solution. When asked these questions, we take a deep dive into our clients’ businesses and develop customized solutions to help them achieve their specific goals.

Here’s the playbook, play-by-play:

  • Actively listen and observe before getting started
  • Establish clear objectives and success metrics
  • Evaluate opportunities through your unique strategic lens
  • Create a unifying concept or theme
  • Construct your social marketing architecture
  • Aggregate and/or build social media assets
  • Develop a plan for monitoring and responding to consumer discussions
  • Roll out an integrated earned and paid media promotional plan
  • Nurture your fans and community
  • Measure against objectives and optimize continuously
Our social media practitioners know this playbook back and forth and help our clients develop and implement effective social media programs that achieve their business goals.  We also work at the grassroots level to spark conversations and positively influence the online dialogues to meet our clients’ goals.