Agincourt Capital is a global real estate funds management company dedicated to providing sophisticated real estate investment opportunities to its clients.
Category: Case Studies
Founded in 1972, the company has successfully developed commercial and residential real estate projects throughout the coastal regions of China, Canada and the U.S. The company has been publicly traded since 1994 on the Australian Stock Exchange.
The Situation Poor relations with physicians, employees and the news media were causing admissions to decline and threatening the growth and success of a hospital system. The issues included: Lack of public awareness of the hospitals and their services Negative publicity Negative perception of the CEOs and their administrative teams The Solution Created a complete [...]
The Situation The transportation company needed immediate positive news coverage to support a specific strategic initiative The Solution Provided a media training workshop for the management team with talking points Created a messaging platform for the company Created communications materials for all audiences Results Secured the publication of full-page articles with major local reporters in [...]
The Situation The liquor brand was facing lack of public awareness in Florida, along with intense competition from established brands in a saturated market. The Solution Developed a print and radio ad campaign to introduce the brand Developed a series of on-premise promotions at local restaurants and nightclubs frequented by the target market Created communications [...]
The Situation A national firm in the marketing industry needed to build its brand identity and sell its services to companies within a broad array of industries The Solution Developed a messaging platform designed to educate potential clients in the targeted industries about the benefits of utilizing the company’s services Developed media communications tools, including [...]
The Situation A software manufacturer wanted to launch its products in new markets, particularly targeting manufacturers in new vertical industries. The target audiences lacked awareness of the company and its products and had never previously recognized a need for that type of software. The Solution Developed a messaging platform designed to educate target audiences about [...]
The Situation A liquor manufacturer who wanted to introduce its foreign brand in Florida faced intense competition from well-established brands in the saturated market. The Solution Launched a print and radio advertising campaign to introduce the brand Coordinated a series of on-premise promotions at local restaurants and nightclubs frequented by the target market Developed promotional [...]
The Situation A national, publicly traded company suffered from extensive negative publicity after it announced it would enter Chapter 11 reorganization. Customers thought it would would close; investors worried its stock values would plummet; and employees feared they would lose their jobs. The Solution Drafted a series of communications tools for each audience stating the [...]
The Situation An international law firm, which had never previously invested in marketing programs, sought to raise awareness of the capabilities of its Florida office and the extensive expertise of its team. The firm faced intense competition from other well-established Florida firms that, although they were smaller and had less expertise, were reaping the benefits [...]
The Situation A national, publicly traded company in the health-care industry suffered from negative media coverage, negative public image and a lack of awareness of its service offerings. The company also was losing employees to its competitors. The Solution Created communications tools, including news releases and bylined articles Secured extensive positive publicity in television, print [...]
